Deep DiveOperations

My Facebook CAPI Sent Wrong Events for 3 Months

Purchase events as PageViews. Pixel optimization garbage.

🇩🇪 BerlinStorefront·Berlin·July 22, 2026·3 min read

Here is a story I wish I did not have to tell.

I now check religiously. Shopify froze and it confused customers. What I learned: most merchants do not know this happens.

How to Prevent This

What still gets me is the platform should catch this. The most embarrassing part? Nobody noticed.

Eventually I found a workaround and things went back to normal. The most avoidable part? It had been broken for weeks. What I learned: testing your own store is the only safety net.

⚠️ Warning: The app malfunctioned and it confused customers.

The reality: testing your own store is the only safety net.

The Fix

I audit before any launch. Eventually I uninstalled the app and everything worked again.

Eventually I uninstalled the app and the problem was resolved. What I learned: testing your own store is the only safety net. What bothers me is there was no warning. The most confusing part? I found out from a customer.

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