Seller Tales / N° 001 — 003

Know what your store really earns.

Step-by-step guides on profit, apps, product research, traffic and conversion — with the formulas, worked examples, and honest limits included. Written for people who sell online and want the real numbers, not the highlight reel.

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N°001 Profit analytics

How to Calculate True Profit per Order on Shopify — Step by Step

Shopify's revenue number is not your profit. Use this step-by-step formula — COGS, fees, shipping, ads, refunds — to find each order's true profit.

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N°002 Profit analytics

The 20-Minute Shopify App Audit That Saved Me $600/Year

I built a stupid-simple decision matrix. In 20 minutes, it found $50/month in waste. Here's the exact template — copy it, run your own app list through it, and

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N°003 Conversion optimization

Upgrading to Shopify's New Checkout: 3 Bugs That Cost Me 20% of Orders

After the forced migration to Checkout Extensibility, three silent bugs slipped through testing and cost me nearly $2,000 in lost orders. Here's exactly what br

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Profit analytics Know what each order really earns after every cost. 21 guides Shopify apps Apps worth considering — and when to skip them. 29 guides Product research Validate ideas with data before spending on inventory. 1 guide Traffic acquisition Paid and organic channels, judged on real cost. 24 guides Conversion optimization Turn more of the traffic you already pay for. 12 guides

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Seller Tales is free to read, and every guide gives you the full method — formulas, examples, and manual approaches — before any tool gets mentioned. It is also published by JoyCraft, the maker of CostPilot Pro. When our own tools are relevant to a topic, we say so in the article, and links to JoyCraft products may carry tracking parameters.

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