$0 to $500/month from AI Shopping Channels in 3 Weeks
The practical implications for Shopify merchants.
All guides
Practical playbooks for the numbers side of running an online store. New guides appear here as they are published.
Campaign Autopilot: Shopify Will Run Your Ads Now
Here is what you need to know.
Checkout.liquid Is Dying: A Non-Plus Merchant Guide
A breakdown of what changed and why it matters.
Microsoft Copilot Now Has Direct Shopify Checkout
My experience and what I learned.
Non-Plus Stores Face Mandatory Checkout Migration
What this means for your store.
Post-Purchase Tracking Will Break Unless You Do This
A breakdown of what changed and why it matters.
Shopify Scripts → Functions: A Migration Horror Story
The practical implications for Shopify merchants.
Storefront Agent: The AI Sales Rep on Your Product Pages
A breakdown of what changed and why it matters.
Your Tracking Scripts Will Stop Working on August 26
Here is what you need to know.
Agentic Commerce: When AI Shopping Agents Become Your Customers
The practical implications for Shopify merchants.
August 26: The Day Shopify Rewrites Your Checkout
My experience and what I learned.
The Scripts Sunset: What Shopify Did Not Tell Merchants
What this means for your store.
How to Check If Your Store Will Be Auto-Upgraded
The practical implications for Shopify merchants.
The August 28 Checkout Apocalypse Nobody Is Talking About
Here is what you need to know.
Up to 8 Public Plans: How App Developers Are Restructuring Pricing
A breakdown of what changed and why it matters.
Web Pixels vs Script Tags: What Actually Changes
The practical implications for Shopify merchants.
AI Merchandising: Predictive Cross-Sells Without an App
What this means for your store.
AI Shopping Agents Are Now a Real Sales Channel
What this means for your store.
Scripts vs Functions: What Actually Changed
My experience and what I learned.
Shopify Editions Summer 2026: The Everywhere Edition Explained
A breakdown of what changed and why it matters.
The AI Tools in Shopify That Actually Save Time
What this means for your store.
Warning Signs Your Store Still Had Active Scripts
A breakdown of what changed and why it matters.
A Developer Explains Why Shopify Scripts Had to Die
Here is what you need to know.
B2B Features Are Now Available on Basic Plans
A breakdown of what changed and why it matters.
Checkout.liquid Is Dying: A Non-Plus Merchant Guide
Here is what you need to know.
Shopify Catalog: How AI Reads Your Product Data
My experience and what I learned.
Sidekick Can Now Predict What You Need to Reorder
Here is what you need to know.
Sidekick Gets Smarter: 15+ App Integrations Now Live
Here is what you need to know.
Why Your Checkout Feels Different After June 30
What this means for your store.
August 31: Another Shopify Deadline You Might Have Missed
The practical implications for Shopify merchants.
My Custom Discount Rules Stopped Working Overnight
The practical implications for Shopify merchants.
Shopify Dropped 150+ Features. Here Are the 5 That Matter.
Here is what you need to know.
Shopify Editions: What Small Stores Should Actually Care About
My experience and what I learned.
Shopify Just Made Your Store Available on ChatGPT
Here is what you need to know.
Shopify Scripts Died June 30 — Is Your Store Affected?
Here is what you need to know.
Web Pixels vs Script Tags: What Actually Changes
Here is what you need to know.
August Deadlines: Scripts, Checkout, Address Blockers — All at Once
What this means for your store.
Campaign Autopilot: Set a Budget, Let AI Handle the Rest
My experience and what I learned.
Merchants Are Still Discovering Broken Checkouts from Scripts Sunset
Here is what you need to know.
The Hidden Impact of Shopify App Pricing Migration on Merchants
The practical implications for Shopify merchants.
Your App Subscriptions Might Move to a New Billing System
A breakdown of what changed and why it matters.
AI Collection Sorting vs Manual: A 2-Week A/B Test
My experience and what I learned.
August 26: The Day Shopify Rewrites Your Checkout
The practical implications for Shopify merchants.
Smart Email Delivery Cut My Unsubscribes by 40%
Here is what you need to know.
The Universal Commerce Protocol: AI Can Now Build Carts
The practical implications for Shopify merchants.
Why Shopify Is Killing Client-Side Address Blocking
My experience and what I learned.
Your Store Can Now Sell on ChatGPT. Should It?
What this means for your store.
I Missed the Scripts Migration Deadline. Here Is What Broke.
Here is what you need to know.
Native A/B Testing on Shopify — No App Needed
A breakdown of what changed and why it matters.
Partner API Takes Over App Subscription Management
The practical implications for Shopify merchants.
Shopify App Store Gets Usage-Based Billing Overhaul
The practical implications for Shopify merchants.
The Shopify Billing API Is Now Legacy. What This Means for Your App Bill.
What this means for your store.
AI Search Traffic Is Coming. Is Your Product Catalog Ready?
My experience and what I learned.
Billing Transparency Rules: Apps Must Tell You Before Raising Prices
My experience and what I learned.
My Products Are Being Sold by AI — and I Did Not Opt In
Here is what you need to know.
The Storefront Agent: AI Shopping Assistant on Every Store
Here is what you need to know.
Why Some Apps Are Changing Their Pricing Right Now
What this means for your store.
Your PO Box Blocker Will Stop Working on August 31
A breakdown of what changed and why it matters.
App Developers Are Migrating Billing Systems — Will Your Subscriptions Change?
What this means for your store.
ChatGPT Just Became a Sales Channel. Here Is Setup in 10 Min.
Here is what you need to know.
Checkout Rules Replace Address Blockers — Migration Guide
What this means for your store.
Checkout UI Extensions: Plus-Only Features You Cannot Use
A breakdown of what changed and why it matters.
Why Clean Product Data Matters More Than Ever in 2026
What this means for your store.
Your Tracking Scripts Will Stop Working on August 26
What this means for your store.
Horizon Themes AI Block Generation: Prompt to Production in Seconds
My experience and what I learned.
Legacy Address Validation Apps Are Being Shut Down
Here is what you need to know.
The App Billing Trap Nobody Talks About
You uninstalled the app two months ago. You're still getting charged. It's not a bug — it's a known billing cycle mismatch that Shopify developers have been com
What Shopify Sellers Are Complaining About Right Now
A roundup of real pain points bubbling up in seller communities this month — from the scripts deprecation disaster to the never-ending app billing confusion.
I Let Shopify AI Run My Ads for a Week. Here Is What Happened.
A breakdown of what changed and why it matters.
New App Pricing Rules: What Merchants Should Know
My experience and what I learned.
Post-Purchase Tracking Will Break Unless You Do This
What this means for your store.
You're Paying Shopify Fees on Orders You Already Refunded
This one catches almost every merchant by surprise. Shopify charges payment processing fees on Gross Merchandise Value — including orders later refunded. Here's
Shopify Inbox Is Getting an AI Sales Associate
What this means for your store.
The 20-Minute Shopify App Audit That Saved Me $600/Year
I built a stupid-simple decision matrix. In 20 minutes, it found $50/month in waste. Here's the exact template — copy it, run your own app list through it, and
I Calculated the Real Cost of Running a Shopify Store — It's Not $39/month
Shopify advertises $39/month. My actual monthly cost was $1,247. Here's the line-by-line breakdown with real numbers from my own store — and how I cut it by 34%
Shopify Speed 2026: What Actually Works vs What's Complete Snake Oil
I spent 3 months testing every Shopify speed tip on the internet. Most of them are placebo. Here are the 5 changes that actually moved my Core Web Vitals — and
My Store Went White Screen at 2 AM — How I Fixed It in 10 Minutes
Phone buzzed at 2:14 AM. A customer DM'd: "Your website is just white." Here's the exact debugging sequence I ran, the culprit I found, and the checklist I now
Upgrading to Shopify's New Checkout: 3 Bugs That Cost Me 20% of Orders
After the forced migration to Checkout Extensibility, three silent bugs slipped through testing and cost me nearly $2,000 in lost orders. Here's exactly what br
I Cut 5 Unused Shopify Apps, Saved $180/Month — Here's What I Removed
A 45-minute audit of my app list found 5 subscriptions I didn't need. Annual savings: $2,160. Page speed improvement: 12 points on mobile. Here's exactly what I
4 Shopify Operation Mistakes That Wasted 10 Hours a Week of My Time
I was spending 10+ hours a week on ops that should take 2. Here are the four bottlenecks I fixed — manual order processing, broken inventory sync, scattered sup
I Installed Two Review Apps and My Checkout Died
It took 4 hours, 3 customer complaints, and a lot of frustration to figure out the apps were fighting over the same button. Here's exactly what happened — and h
How I Cut My Monthly Shopify App Bill by 64%
$247/month → $89/month. Here's every app I cut, every app I kept, and the decision framework that made it painless.
Why "Free" Shopify Apps Sometimes Cost More Than Paid Ones
A free app slowed my store by 1.8 seconds, injected tracking scripts into my checkout, and suddenly went paid with no data export. Here's how to evaluate the re
The Hidden Cost of "Install and Forget"
Every "I'll try this for a week" app install is a potential recurring charge that outlives its usefulness by months. Here's what app rot cost me — and the 10-mi
I Was Paying for 3 Apps That Did the Same Thing
For six months, I paid for two email marketing apps and a popup builder that one of them already included. Here's the audit process that caught it — and might c
5 Shopify App Red Flags Every Seller Should Know
After three years running a Shopify store and installing 40+ apps, I've learned to spot trouble before it starts. Here are the warning signs.
My Store Went Down for 8 Hours and I Had No Idea
A theme update broke my checkout at 11 PM. I found out at 7 AM — from a customer's angry tweet. Here's what I do now so it never happens again.
The 30-Minute Weekend Store Health Check
A practical routine that catches issues before they cost you sales — checkout test, mobile check, app audit, and performance scan. Do it every Saturday morning
August 28, 2026: The Day Shopify Rewrites Every Non-Plus Checkout
Your tracking pixels, affiliate scripts, and post-purchase upsells will silently stop working. Here's exactly who is affected, what changes, and the migration c
How to Calculate True Profit per Order on Shopify — Step by Step
Shopify's revenue number is not your profit. Use this step-by-step formula — COGS, fees, shipping, ads, refunds — to find each order's true profit.
New Store, First Apps: The Shopify App Stack Worth Setting Up
A new store doesn't collect apps — it covers jobs. The five jobs worth covering in your first 90 days, and four filters for when an app deserves money.
How to Validate a Product Idea in 7 Days Before You Dropship
A 7-day framework to validate a product idea before you spend: demand signals, competitor scan, margin model, a capped test, and written kill/go criteria.