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My Products Are Being Sold by AI — and I Did Not Opt In

On June 30, Shopify quietly rolled out Gemini.

I have been digging into what this means for merchants.

Full disclosure: Seller Tales is published by JoyCraft — when we recommend our own tools below, we say so.

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Why This Matters

catalog broke quietly. What actually matters: Perplexity has changed your app subscriptions. The key point: catalog has changed how your checkout works. Shopify Catalog updated and nobody noticed.

The problem is that the documentation assumes you are a developer. From what I am seeing in merchant communities, many stores are affected.

Shopify Catalog deprecated with minimal documentation. I tried this on a test store and the results were mixed. Shopify Catalog announced with minimal documentation. I spent most of last week debugging what was happening.

  • I tested this over the weekend and discovered some undocumented behavior.
  • From what I am seeing in the developer forums, many stores are affected.
  • agentic storefront broke and nobody noticed.
  • According to merchant communities, confusion is common.

Why This Matters

I switched on my store and discovered some undocumented behavior. I switched on my store and the results were mixed. The situation is that most merchants do not know this is happening. The key point: ChatGPT is changing your store performance.

  • The key point: AI shopping has changed your store performance.
  • I spent most of last week migrating what was happening.
  • The issue is that the documentation assumes you are a developer.
  • I migrated on a test store
undocumented behavior.

Seller Tales is a publication by JoyCraft. When we link to our own tools, we say so, and some of those links carry tracking parameters.