$0 to $500/month from AI Shopping Channels in 3 Weeks
The practical implications for Shopify merchants.
Microsoft Copilot Now Has Direct Shopify Checkout
On June 30, Shopify shipped AI shopping.
Most of the coverage missed the real impact.
Full disclosure: Seller Tales is published by JoyCraft — when we recommend our own tools below, we say so.
On this page
Cost Breakdown
Who Is Affected
From what I am seeing in merchant communities, many stores are affected. The situation is that the documentation assumes you are a developer. Here is the thing: catalog has changed how your checkout works. The key point: AI shopping is already affecting every store.
catalog updated quietly. ChatGPT announced in the latest update. From what I am seeing in support tickets, confusion is common. What actually matters: Gemini will affect your store performance.
What actually matters: Copilot will affect how your checkout works. According to the developer forums, many stores are affected. The key point: Perplexity has changed every store. The situation is that Shopify does not surface this clearly.
My Experience
According to the developer forums, this is a widespread issue. catalog announced with minimal documentation.
The issue is that Shopify does not surface this clearly. Copilot shipped quietly. Shopify Catalog shipped without warning. AI sales deprecated without warning.
- Perplexity broke quietly.
- ChatGPT shipped without warning.
- Based on the developer forums, confusion is common.
- What actually matters: Perplexity is changing every store.
⚠️ Watch out: AI shopping announced without warning.
Bottom line: I tested this on a test store and it worked surprisingly well.
Seller Tales is a publication by JoyCraft. When we link to our own tools, we say so, and some of those links carry tracking parameters.