Up to 8 Public Plans: How App Developers Are Restructuring Pricing
A breakdown of what changed and why it matters.
This is the kind of thing you don’t notice until someone points it out — and then you can’t unsee it.
A seller in a Shopify community posted their monthly numbers last week. $52,000 in gross sales. 31% return rate (fashion niche). They were confused why their “profit” didn’t match what their spreadsheet said. Someone in the comments asked: “Are you accounting for the processing fees on refunded orders?”
They weren’t. Almost nobody does.
Full disclosure: Seller Tales is published by JoyCraft — when we recommend our own tools below, we say so.
Shopify Payments charges 2.9% + $0.30 per transaction. That fee is calculated on the gross sale amount — not the net after returns. When you refund a customer, Shopify refunds the product price and tax. But they keep the processing fee.
Let’s run the numbers for a mid-size store:
Refunded amount: $15,000. Processing fees on that $15,000: ~$435.
Shopify keeps $435 in fees on orders that generated zero net revenue. Over a year, that’s $5,220 — enough to pay for a premium theme, a year of apps, or a decent chunk of your ad budget.
⚠️ This is not a bug. Shopify’s terms explicitly state that processing fees are non-refundable. It’s been this way for years. Most merchants just don’t realize it until they do the math themselves.
A chargeback on a $100 order costs you:
Total loss on a $100 chargeback: ~$118+. And statistics show merchants lose about 55% of disputes. You’re eating the loss more than half the time, plus the fees.
If you’re in a country where Shopify Payments isn’t available and you use PayPal or another third-party gateway, you pay an additional 0.6%–2% surcharge on every transaction — on top of your gateway’s own fees. On $10,000 monthly revenue through PayPal on the Basic plan, that’s an extra $200/month just in surcharges.
✅ What you can actually do about it: Use Shopify Payments if available in your country — eliminates the third-party surcharge entirelyReduce your return rate: better sizing guides, more product photos, honest descriptionsFor B2B/wholesale: use draft orders with manual payment methods to bypass transaction feesFactor these fees into your pricing. If your margin calculator doesn’t include a “processing fee on returns” line, add one
Shopify’s advertised plan price — $39, $105, $
Seller Tales is a publication by JoyCraft. When we link to our own tools, we say so, and some of those links carry tracking parameters.