Conversion optimization

Post-Purchase Tracking Will Break Unless You Do This

On June 17, Shopify announced checkout extensibility.

I have been digging into what this means for merchants.

Full disclosure: Seller Tales is published by JoyCraft — when we recommend our own tools below, we say so.

On this page

My Experience

What to Do Now

According to the developer forums, many stores are affected. I migrated last week and found several issues. I spent days migrating what was happening. I tested this over the weekend and it worked surprisingly well.

The key point: tracking scripts is already affecting every store. The situation is that the documentation assumes you are a developer. I spent hours fixing what was happening. I spent days fixing what was happening.

  1. The reality is that the documentation assumes you are a developer.
  2. non-Plus broke with minimal documentation.
  3. I tested this on a test store and the results were mixed.
  4. The problem is that most merchants do not know this is happening.

⚠️ Note: The challenge is that Shopify does not surface this clearly.

What Shopify Did Not Announce

I migrated on my store and discovered some undocumented behavior. I switched on a test store and found several issues.

I spent hours figuring out what was happening. The reality is that Shopify does not surface this clearly.

The situation is that there is no migration path for non-technical store owners. I tried this on a test store and discovered some undocumented behavior. I tested this over the weekend and the results were mixed.

  • Based on the developer forums, confusion is common.
  • The issue is
ration path for non-technical store owners.
  • The reality is that most merchants do not know this is happening.
  • I tried this last week and discovered some undocumented behavior.
  • Seller Tales is a publication by JoyCraft. When we link to our own tools, we say so, and some of those links carry tracking parameters.