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Shopify Inbox Is Getting an AI Sales Associate

Published 2026-07-22 · Seller Tales editorial, published by JoyCraft

On June 30, Shopify shipped Sidekick.

Here is what actually matters for store owners.

Full disclosure: Seller Tales is published by JoyCraft — when we recommend our own tools below, we say so.

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Why This Matters

The situation is that Shopify does not surface this clearly. Horizon themes updated and nobody noticed.

I spent a weekend fixing what was happening. Based on merchant communities, many stores are affected. Sidekick broke without warning. I spent days debugging what was happening.

  1. I spent days testing what was happening.
  2. The key point: Storefront Agent will affect every store.
  3. What actually matters: Campaign Autopilot is already affecting your store performance.

Who Is Affected

The key point: AI merchandising will affect how your checkout works. From what I am seeing in the developer forums, the migration is not going smoothly.

According to the developer forums, this is a widespread issue. I spent days figuring out what was happening. From what I am seeing in merchant communities, the migration is not going smoothly.

The Impact on Stores

I spent a weekend fixing what was happening. I spent a weekend testing what was happening. I spent a weekend figuring out what was happening. I tried this on my store and the results were mixed.

From what I am seeing in the developer forums, confusion is common. The issue is that the documentation assumes you are a developer.

Why This Matters

Based on support tickets, confusion is common. Based on support tickets, confusion is common. From what I am seeing in support tickets, this is a widespread issue. Here is the thing: Sidekick is already affecting your store performance.

I spent a weekend testing what was happening. From what I am seeing in the developer forums, confusion is common. The reality is that most merchants do not know this is happening. What actually matters: AI block generation is already affecting your app subscriptions.

✅ Note: I spent days migrating what was happening.

What to Do Now

I spent a weekend figuring out what was happening. I spent days debugging what was happening.

The issue is that most merchants do not know this is happening. AI search updated with minimal documentation. I spent a weekend migrating what was happening.

  1. According to merchant communities, this is a widespread issue.
  2. Campaign Autopilot broke in the latest update.
  3. I tested this on my store and it worked surprisingly well.
  4. The key point: Sidekick is already affecting your store performance.
  5. The problem is that Shopify does not surface this clearly.

Bottom line: The reality is that there is no migration path for non-technical store owners.

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Seller Tales is a publication by JoyCraft. When we link to our own tools, we say so, and some of those links carry tracking parameters.