Up to 8 Public Plans: How App Developers Are Restructuring Pricing
A breakdown of what changed and why it matters.
Full disclosure: Seller Tales is published by JoyCraft — when we recommend our own tools below, we say so.
Most store changes happen during the week — app installs, theme tweaks, new products, price updates. By Saturday morning, if something broke, it’s been broken for up to 5 days. The sooner you catch it, the fewer customers you lose.
This routine takes 30 minutes. I’ve been doing it for 18 months. It’s caught three broken checkouts, two app conflicts, and one mobile layout disaster before any of them cost me more than a day’s revenue.
Open an incognito window. Do not log in. Go through the complete customer journey:
If any step fails, fix it immediately. Don’t wait until Monday. If you can’t fix it yourself, contact your theme developer or app support right away.
✅ Pro tip: Test on both desktop and mobile. About 60-70% of Shopify traffic is mobile now. Desktop checkout working ≠ mobile checkout working.
Open your store on your phone (incognito/private mode). Check:
Mobile layout breaks are the most common silent issue. A desktop user might tolerate misalignment; a mobile user will just leave.
Go to Shopify Admin → Settings → Billing. Scan every line item.
Go to Shopify Admin → Apps. For each app: when did you last configure or use it? If > 30 days and it’s not essential infrastructure → uninstall. You can always reinstall later.
Open your store in incognito → right-click → Inspect → Lighthouse tab → Generate report (or use PageSpeed Insights). Look for:
Don’t obsess over the exact scores. Just check if they’re roughly in the green zone and not trending worse week over week.
The routine takes 30 minutes. Over a year, that’s 26 hours — about one day of your life. In exchange, you’ll catch most issues within days instead of weeks, save hundreds in lost revenue, and sleep better knowing your store actually works. Best ROI of any recurring task in my business.
Seller Tales is a publication by JoyCraft. When we link to our own tools, we say so, and some of those links carry tracking parameters.