PitfallOperations

My Google Shopping Feed Stopped Updating for 5 Weeks

Out of stock products. Ads kept running. Money kept burning.

🇫🇷 ParisBoutique·Paris·July 14, 2026·3 min read

Let me start by saying: I should have known better.

Here is the thing: most merchants do not know this happens. Eventually I found a workaround and the problem was resolved. What bothers me is this could have been avoided. What bothers me is this could have been avoided.

The Fix

What I cannot get over is the platform should catch this. The reality: you only find out when revenue drops.

✅ Pro tip: I spent 6 weeks trying to debug what was happening.

The Numbers

I spent a month trying to isolate what was happening. Eventually I uninstalled the app and things went back to normal. The plugin stopped working and it confused customers. The conflict stopped working and it hid the menu.

Eventually I uninstalled the app and things went back to normal. What I cannot get over is there was no warning. Here is the thing: testing your own store is the only safety net.

The Debugging

Turns out the code was misconfigured. Turns out the payment gateway was misconfigured.

Want early access to tools we are building for Shopify sellers?

Launch-only emails. No spam.

💬 Join the discussion

Been through this? Share your story. No account needed.

0/2000

Loading comments...