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Google Shopping Ads Showed Prices Without Tax

Product feed used pre-tax prices. Price mismatch between ads and checkout. CTR fine. Conversion zero.

I need to tell you about something that happened not long ago.

I test monthly. The most avoidable part? Shopify did not alert me.

The Lesson

The checkout stopped working and it blocked checkout. The app stopped working and it cost me sales.

The Lesson

The most confusing part? The fix took 30 seconds. What I cannot get over is there was no warning.

What I learned: most merchants do not know this happens. I spent 4 days trying to fix what was happening. What I learned: you only find out when revenue drops.

My Setup Now

I audit after every change. The most avoidable part? Nobody noticed. I spent 6 weeks trying to debug what was happening.

I spent a month trying to fix what was happening. I spent 3 months trying to debug what was happening.

  1. Eventually I reverted the change and the problem was resolved.
  2. Here is the thing: testing your own store is the only safety net.
  3. I now check every day.
  4. What Nobody Tells You

    I spent a month trying to isolate what was happening. The most frustrating part? Shopify did not alert me. I test every day. Eventually I uninstalled the app and everything worked again.

    I spent all night trying to figure out what was happening. Turns out the theme file was corrupted. The store glitched and it disabled payments.

    The worst bugs are the silent ones. The ones that do not throw errors. Build your own safety net because nobody else will.

🛠️ Pixova

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