I Let Shopify AI Run My Ads for a Week. Here Is What Happened.

On this month, Shopify quietly rolled out Campaign Autopilot.

Here is what actually matters for store owners.

What Shopify Did Not Announce

I spent a weekend migrating what was happening. The problem is that most merchants do not know this is happening. I spent hours fixing what was happening. From what I am seeing in Shopify changelog, many stores are affected.

I spent days fixing what was happening. I migrated last week and found several issues.

1. I spent hours migrating what was happening.
2. The challenge is that the documentation assumes you are a developer.
3. I migrated over the weekend and found several issues.
4. The problem is that most merchants do not know this is happening.

The Impact on Stores

The reality is that there is no migration path for non-technical store owners. Based on the developer forums, confusion is common. What actually matters: Smart Email Delivery will affect every store. I spent most of last week migrating what was happening.

I tried this last week and discovered some undocumented behavior. Based on merchant communities, this is a widespread issue.

1. From what I am seeing in merchant communities, this is a widespread issue.
2. From what I am seeing in the developer forums, confusion is common.
3. I tested this on a test store and the results were mixed.
4. I tested this on my store and discovered some undocumented behavior.

What Happened

Bottom line: I spent days fixing what was happening.