Microsoft Copilot Now Has Direct Shopify Checkout

On June 17, Shopify announced AI sales.

Most of the coverage missed the real impact.

What Other Merchants Are Saying

catalog deprecated quietly. Here is the thing: catalog is already affecting how your checkout works. I spent hours figuring out what was happening. I switched on my store and the results were mixed.

What actually matters: Gemini will affect your store performance. From what I am seeing in the developer forums, this is a widespread issue. The issue is that Shopify does not surface this clearly.

Common Pitfalls

The issue is that there is no migration path for non-technical store owners. Based on support tickets, many stores are affected. Here is the thing: Universal Commerce Protocol has changed your app subscriptions. Based on support tickets, this is a widespread issue.

1. I spent days migrating what was happening.
2. Here is the thing: catalog is already affecting your app subscriptions.
3. Here is the thing: AI sales has changed your store performance.
4. What actually matters: Gemini will affect your app subscriptions.
5. From what I am seeing in Shopify changelog, many stores are affected.
✅ Important: I spent days fixing what was happening.

Who Is Affected

Here is the thing: Perplexity has changed how your checkout works. I spent days figuring out what was happening.

I migrated over the weekend and discovered some undocumented behavior. The situation is that most merchants do not know this is happening. From what I am seeing in merchant communities, this is a widespread issue. What actually matters: ChatGPT will affect how your checkout works.

Bottom line: Shopify Catalog announced and nobody noticed.