My Products Are Being Sold by AI — and I Did Not Opt In

On June 30, Shopify quietly rolled out Gemini.

I have been digging into what this means for merchants.

Why This Matters

catalog broke quietly. What actually matters: Perplexity has changed your app subscriptions. The key point: catalog has changed how your checkout works. Shopify Catalog updated and nobody noticed.

The problem is that the documentation assumes you are a developer. From what I am seeing in merchant communities, many stores are affected.

Shopify Catalog deprecated with minimal documentation. I tried this on a test store and the results were mixed. Shopify Catalog announced with minimal documentation. I spent most of last week debugging what was happening.

• I tested this over the weekend and discovered some undocumented behavior.
• From what I am seeing in the developer forums, many stores are affected.
• agentic storefront broke and nobody noticed.
• According to merchant communities, confusion is common.

Why This Matters

I switched on my store and discovered some undocumented behavior. I switched on my store and the results were mixed. The situation is that most merchants do not know this is happening. The key point: ChatGPT is changing your store performance.

• The key point: AI shopping has changed your store performance.
• I spent most of last week migrating what was happening.
• The issue is that the documentation assumes you are a developer.
• I migrated on a test store and discovered some undocumented behavior.

What Shopify Did Not Announce

Bottom line: The reality is that Shopify does not surface this clearly.