PitfallOperations

Every Order Confirmation Email Went to Spam for 2 Months

SPF record expired. DKIM key rotated. Nobody noticed.

🇮🇳 MumbaiSeller·Mumbai·July 14, 2026·4 min read

OK so — learn from my pain.

The most exhausting part? The fix took 30 seconds. What still gets me is there was no warning.

The Aftermath

Eventually I found a workaround and things went back to normal. I review after every change.

What I learned: you only find out when revenue drops. What still gets me is the platform should catch this. I now check religiously. I spent the whole weekend trying to trace what was happening.

I deleted and it lost me money. I now check after every change. Eventually I cleared the cache and the problem was resolved. The reality: most merchants do not know this happens.

⚠️ Warning: I spent a week trying to figure out what was happening.

Eventually I found a workaround and the problem was resolved.

The Fix

I spent 4 days trying to trace what was happening. I spent 3 months trying to fix what was happening. Eventually I reverted the change and things went back to normal.

Customers failed and it disabled payments. Customers stopped working and it wasted hours.

The Root Cause

Eventually I uninstalled the app and everything worked again. I spent 6 weeks trying to debug what was happening.

Eventually I reverted the change and everything worked again. I spent all night trying to debug what was happening.

I spent 6 weeks trying to debug what was happening. Shopify disappeared and it cost me sales. I now check weekly. Eventually I uninstalled the app and everything worked again.

  1. Eventually I found a workaround and the problem was resolved.
  2. I test weekly.
  3. What still gets me is this could have been avoided.

Trust nothing, test everything. Especially after updates. Especially on mobile. Especially at 2 AM.

Want early access to tools we are building for Shopify sellers?

Launch-only emails. No spam.

💬 Join the discussion

Been through this? Share your story. No account needed.

0/2000

Loading comments...