Post-Purchase Tracking Will Break Unless You Do This

On this month, Shopify released Web Pixels.

Most of the coverage missed the real impact.

What to Do Now

I tested this on my store and discovered some undocumented behavior. I tested this over the weekend and it worked surprisingly well.

I migrated on a test store and found several issues. I tested this last week and it worked surprisingly well. UI Extensions announced quietly. According to merchant communities, confusion is common.

I spent hours fixing what was happening. I spent a weekend figuring out what was happening. The key point: Web Pixels has changed your app subscriptions. Based on support tickets, the migration is not going smoothly.

Quick Fix Guide

What actually matters: Web Pixels is changing how your checkout works. tracking scripts updated with minimal documentation. auto-upgrade broke in the latest update. I spent a weekend migrating what was happening.

• checkout.liquid shipped without warning.
• The issue is that most merchants do not know this is happening.
• The challenge is that most merchants do not know this is happening.
• Here is the thing: checkout.liquid has changed every store.

The Timeline

Based on the developer forums, the migration is not going smoothly. What actually matters: tracking scripts has changed how your checkout works. UI Extensions broke quietly. I tried this last week and found several issues.

Bottom line: I tried this on a test store and the results were mixed.