Smart Email Delivery Cut My Unsubscribes by 40%

On July 1, Shopify shipped Campaign Autopilot.

Here is what actually matters for store owners.

How to Prepare

The problem is that Shopify does not surface this clearly. I spent days figuring out what was happening.

I migrated on a test store and discovered some undocumented behavior. AI block generation broke quietly.

I migrated over the weekend and found several issues. I spent hours migrating what was happening. AI merchandising changed quietly. I tried this last week and discovered some undocumented behavior.

Who Is Affected

Alternative Solutions

The issue is that there is no migration path for non-technical store owners. I spent days debugging what was happening.

• I migrated on a test store and found several issues.
• Smart Email Delivery updated without warning.
• Based on the developer forums, the migration is not going smoothly.
• I spent most of last week fixing what was happening.

What Shopify Did Not Announce

AI search changed with minimal documentation. I tried this over the weekend and it worked surprisingly well. According to the developer forums, many stores are affected.

The key point: AI merchandising will affect how your checkout works. Sidekick deprecated in the latest update.

Campaign Autopilot shipped with minimal documentation. According to Shopify changelog, many stores are affected. According to Shopify changelog, the migration is not going smoothly. From what I am seeing in Shopify changelog, many stores are affected.

⚠️ Remember: I tried this over the weekend and discovered some undocumented behavior.

What Shopify Did Not Announce

What Other Merchants Are Saying

Storefront Agent deprecated without warning. The problem is that the documentation assumes you are a developer.

Storefront Agent changed without warning. The key point: Sidekick is changing how your checkout works. I tried this over the weekend and it worked surprisingly well.

1. What actually matters: Sidekick is changing every store.
2. Here is the thing: Smart Email Delivery will affect every store.
3. I spent days figuring out what was happening.
4. Based on support tickets, many stores are affected.
5. Here is the thing: Sidekick has changed how your checkout works.

Bottom line: Sidekick broke quietly.