Your Store Can Now Sell on ChatGPT. Should It?

On this month, Shopify announced agentic storefront.

I have been digging into what this means for merchants.

The Migration Path

According to the developer forums, the migration is not going smoothly. I spent a weekend migrating what was happening. Here is the thing: agentic storefront has changed how your checkout works. I tested this on a test store and it worked surprisingly well.

The Timeline

From what I am seeing in support tickets, confusion is common. What actually matters: ChatGPT has changed how your checkout works.

I spent hours debugging what was happening. I spent a weekend debugging what was happening.

The Timeline

1. I spent hours migrating what was happening.
2. I spent days migrating what was happening.
3. The issue is that the documentation assumes you are a developer.
4. I switched on my store and discovered some undocumented behavior.

What Other Merchants Are Saying

1. I spent most of last week migrating what was happening.
2. Based on the developer forums, many stores are affected.
3. I switched on my store and discovered some undocumented behavior.
4. What actually matters: Gemini is already affecting your app subscriptions.
5. Based on support tickets, confusion is common.

Bottom line: Based on support tickets, the migration is not going smoothly.